Today when people speak of “marketing,” they are usually talking about advertising mediums and not the message contained within those mediums. For example, when a business owner says to himself “I need to market my business” what he usually means is “I need to run some ads.” He then looks for an advertising medium that he thinks is valuable to his industry like: radio, TV, internet, yellow pages, news papers, magazines etc. and runs the ads. To most people that’s what marketing means.
Additionally, the sales people for all of these advertising mediums have now hijacked the term, “marketing Consultants.” It doesn’t matter if they sell printed products, signage, radio ads, TV ads, social media fan pages, billboards or the ad space on the back of grocery receipts – they all call themselves “marketing consultants.
But here’s the problem – none of these “consultants” actually do any consulting. Furthermore, none of these advertising mediums represent the core meaning of marketing. A true marketing consultant will consult your business on the content and message of your advertisement and not just the medium. That’s what marketing really is – it’s the message not the medium. Here’s the point – the leverage that you have available in your advertising efforts is in the message or content of the ad – again, not the medium. By way of example, our customers at tipping point marketing can usually get 4 to 10 times more response from their advertising efforts by having us simply rewrite the content so it’s actually effective.
You can learn about the Strategic Messaging Formula in this audio programme.
Give us a call on +64 (0) 22 653 9410 and we’ll lend you a copy!
That’s what a true marketing consultant does – they consult with businesses on what to say in their advertising. They develop messaging and marketing campaigns that generate more quantifiable results than anything else. (Sometimes in orders of magnitude).
At Tipping Point Marketing, we create marketing content using the Strategic Messaging Formula™ which was developed by the president of Power Marketing Consultants, Diego Rodriguez. The Strategic Messaging Formula™ is a scientifically based marketing formula based on human nature that, when properly executed, causes your clients and prospects to come to this conclusion, “I’d have to be completely insane to work with anyone but you- no matter the price.” Our owner Mike Noone was personally trained by Diego and is a certified Power Marketing Consultant.
So here’s your first test – think back to the last advertisement or marketing piece that you created for your company. What was it – a brochure, a website, a printed ad, a radio spot? Now here’s the question – how much money did you pay to have the content of that advertisement strategically formulated to ensure maximum results? That’s what I thought.- you paid nothing, right? 99.9% of the time, you only paid to have the advertisement produced or designed or you paid for the spots or “airtime.” The content was usually thrown together by the designer, the production team or the salesperson!
Think about it – the most important part of your marketing material – that is, the content and message – was put together for free by people who usually have no idea how to create good messaging anyway. And have you ever heard the expression “you get what you pay for?” Well I hate to tell you this, but if you’ve never paid anybody to create the actual message or content for your advertising campaign then you got what you paid for.
So here’s the point – when you think of marketing, you need to start thinking about your message. You need to think about what you’re going to say and how you’re going to say it. When you think of marketing – don’t think of mediums anymore – think of messaging. Only once you have the right message should you start considering which mediums to run your marketing in.
Today when people speak of “marketing,” they are usually talking about advertising mediums and not the message contained within those mediums. For example, when a business owner says to himself “I need to market my business” what he usually means is “I need to run some ads.” He then looks for an advertising medium that he thinks is valuable to his industry like: radio, TV, internet, yellow pages, news papers, magazines etc. and runs the ads. To most people that’s what marketing means.
Additionally, the sales people for all of these advertising mediums have now hijacked the term, “marketing Consultants.” It doesn’t matter if they sell printed products, signage, radio ads, TV ads, social media fan pages, billboards or the ad space on the back of grocery receipts – they all call themselves “marketing consultants.
But here’s the problem – none of these “consultants” actually do any consulting. Furthermore, none of these advertising mediums represent the core meaning of marketing. A true marketing consultant will consult your business on the content and message of your advertisement and not just the medium. That’s what marketing really is – it’s the message not the medium. Here’s the point – the leverage that you have available in your advertising efforts is in the message or content of the ad – again, not the medium. By way of example, our customers at tipping point marketing can usually get 4 to 10 times more response from their advertising efforts by having us simply rewrite the content so it’s actually effective.
You can learn about the Strategic Messaging Formula in this audio programme.
Give us a call on +64 (0) 22 653 9410 and we’ll lend you a copy!
That’s what a true marketing consultant does – they consult with businesses on what to say in their advertising. They develop messaging and marketing campaigns that generate more quantifiable results than anything else. (Sometimes in orders of magnitude).
At Tipping Point Marketing, we create marketing content using the Strategic Messaging Formula™ which was developed by the president of Power Marketing Consultants, Diego Rodriguez. The Strategic Messaging Formula™ is a scientifically based marketing formula based on human nature that, when properly executed, causes your clients and prospects to come to this conclusion, “I’d have to be completely insane to work with anyone but you- no matter the price.” Our owner Mike Noone was personally trained by Diego and is a certified Power Marketing Consultant.
So here’s your first test – think back to the last advertisement or marketing piece that you created for your company. What was it – a brochure, a website, a printed ad, a radio spot? Now here’s the question – how much money did you pay to have the content of that advertisement strategically formulated to ensure maximum results? That’s what I thought.- you paid nothing, right? 99.9% of the time, you only paid to have the advertisement produced or designed or you paid for the spots or “airtime.” The content was usually thrown together by the designer, the production team or the salesperson!
Think about it – the most important part of your marketing material – that is, the content and message – was put together for free by people who usually have no idea how to create good messaging anyway. And have you ever heard the expression “you get what you pay for?” Well I hate to tell you this, but if you’ve never paid anybody to create the actual message or content for your advertising campaign then you got what you paid for.
So here’s the point – when you think of marketing, you need to start thinking about your message. You need to think about what you’re going to say and how you’re going to say it. When you think of marketing – don’t think of mediums anymore – think of messaging. Only once you have the right message should you start considering which mediums to run your marketing in.