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The importance of having professional custom photography taken for your business cannot be overstated. Take the example of professional portraits—it is important to connect with your clients and prospects by letting them see the “real you.” People don’t want to see the same stock photos that everybody else is using—they want to know who YOU ARE. Of course, if you are going to use photographs of you, your employees, and your business, then it is absolutely critical that you ensure that those photographs look professional. Tipping Point Marketing can take care of this custom photography for you. Ask your account executive for examples.