Apply For Your Place At The 3 Day
Marketing Leadership SeminarHello and welcome to the next step in the process towards creating your strategic, client getting system that attracts the best part of your market and filters out the rest. The marketing systems you create will seperate you from the crowd and enable you to charge higher prices and get better margins. This is the stuff nobody else talks about.
Before you fill in the application form below, examine all the details about the training. Familiarise yourself again with the curriculum below so you can be clear on the reasons you want to attend the seminar.
When you are confident it is right for you, scroll down and complete the form at the bottom of the page to register your application for the 3 day training seminar. We need the information to ensure only one business from each industry in any area gets access to our proprietary systems. This is how we keep the strategies and tactics we will create together over the 3 days confidential.
Once you have completed the application form and clicked the submit button, you will be redirected to our scheduling software so you can set an appointment for us to call you and ensure we can help you and assist you to achieve your goals.
This call is NOT a sales call. It’s a breakthrough session for you and it’s on us. There is no obligation or pressure. We just want to pay it forward to our community.
Our aim with this breakthrough session is to give you clarity for additional revenue opportunities to cover your investment in the seminar. So, effectively you could get all of those strategic advantages from the training for NOTHING (for further information refer to the guarantee at the bottom of this page)
We also want to ensure we are the best solution for what you want to achieve because we are not for everyone. We want to make sure that you are going to get maximum value from the time spent with us.
If we both decide we’re a good fit you’ll get a second call so that we can drill down into the details of what you need to focus on to move to the next level. If we decide we’re not a good fit, however, you will still walk away with a gift tailor-made to your situation so you can grow past where you’re now.
This event will be held in Singapore on [DATE] at [VENUE]. The training will commence at 9 am sharp and will end at 5 pm each day. Further details on times can be found at the bottom of the page.
Check out all the details of the 3 day seminar out now. Then fill in the application form, click submit and choose a time for us to call you.
Best of luck and hope to see you soon
Mike Noone
The curriculum - What's included..and what's not?
All of your learning materials, workbooks, worksheets, audios and videos are included in your investment. There will also be online components which you will be able to access in the secure private members area. You will be kept updated with any new information, strategies or tactics we develop, for life. Nobody else is delivering this level of service. We believe in investing in our client’s success.
You will receive the best training and support from people who are trained as trainers in accelerated learning. The training is structured so each part naturally builds on the previous segment. We do not use jargon and any technical terms are explained.
Your trainers are all highly skilled in strategic, tactical and brand marketing. They have a track record of success and teach a proven model that has been tested in over 350 industries in 17 countries.
You will leave with a clear understanding of the steps you need to take to rise to a position of pre-eminence in your industry and the tools you need to achieve this..
Overview of what you will achieve
This is a 3 day workshop. it’s not a snooze-fest or a lecture. The aim of this event is for you to leave feeling confident and capable of growing any business, in any industry, anywhere in the world.
We believe that as a business owner you need a deep understanding of your customers, the forces and influences they are experiencing so you can innovate, then communicate your value to them. We believe that without this knowledge you may be taken advantage of, or at the very least, sold products or services that are not fit for purpose. Most marketers only create tactical collateral and do not have the understanding of how to ethically influence your audience.
Since it’s your business, your money and your livelihood on the line, isn’t it better to be able to direct what they do. You are responsible for the strategy for your business.
You are here to not only learn HOW to create powerful marketing. You are going to build powerful relationships with your customers and prospects. You will get what your competitors call unfair advantages.
We strongly encourage you to interact with others at the seminar and to ask questions. This is not some passive lecture. You are here to transform your business and your life.
We encourage you to bring along your list of clients or prospects that are slow in taking you up on your offers. By doing this, together we will get insights into where your marketing can be more powerful.
Pre seminar warm up
Because this is a serious undertaking I want you to be prepared BEFORE the event. What you are embarking on is an experience which is almost certainly a radical departure from anything you have done before. There is nothing like this. Not even in the Power Marketing Program.
Our program is based around a few major concepts. The first and most important is to know your BEST customer. Everyone else is trying to sell to everyone. This wastes time and dilutes effort. You should be focusing on only ONE customer type. That customer should be fun to work with as well as profitable. Life is too short to swap your precious time for a few dollars from working with bottom of the barrel types.
I have created a pre-seminar warm up for your brain which will make it easier for you to create the materials you need to be the leader in your industry. There’s nothing weird about this process. Just some thinking so you can answer some questions and complete some worksheets.
As I say, the first concept is understanding your customers and prospects. You need to understand them so well they will think of you as a welcome or honoured guest in their life. This is why we get you to do some work BEFORE the seminar. I will send you our proprietary worksheets along with training videos on how to use them. This will enable you to enter the training room with a clear understanding of your best customers and the journey they are on.
The worksheets are based on human behaviour. I worked as a counselor in this field for 14 years. I used to teach others how to do this, which means it is easy for you to learn how to apply this to your market. I am also a trainer in accelerated learning so you can relax. This stuff is easier than you think.
You will also carry out competition research so you know all about your customers choices and so you can serve them better.
Day 1 - Part 1 Understanding the buyer's mind
8 am – 10 am
Welcome and an overview of what we’re going to cover
To start with we’ll have an accelerated lesson on how the human mind processes information and why it’s important when it comes to marketing your business. Just knowing this is going to put you in front of everyone else in your industry. They’ll still be making silly ads that are funny and creative with cute talking animals while you get right into the mind of your customers and prospects.
This is not to manipulate people into buying stuff. In fact it’s the exact opposite of that.
This session is about learning how you can do more to help your customers and prospects solve their problems and thereby position yourself as their best and only viable choice. In addition to the marketing training, you will get the benefit of my 30 years of experience studying and practising motivational and behavioural psychology.
This combination is not available anywhere else on the planet. My Filipino VA says the way I think, makes her brain giggle. (It’s a Filipino compliment apparently…)
The difference will show in your bottom line.
Day 1- Part 2 The discovery process
10:15 am – 12:30 pm
The discovery process
This is the key to
A) Really hearing and understanding your customers
B) Uncovering opportunities in your market you probably cannot see
C) Gathering the information you’ll need so you can construct a solid system
D) Creating the foundation for your unique sales message.
This work builds on the pre-seminar home tasks you have already completed. It will enable you to create deep levels of trust with your market.
This is where you will get the basic building blocks for all of your marketing campaigns. Do not underestimate the value of knowing your customers better than they know themselves. When you combine this information with what you learned in the last session you are better able to devise win win solutions. No need to be “creative” that’s for the amateurs.
Day 1 - Part 3 Hot buttons
1:30- 3:15 pm
Discussions on the discovery process. If there’s anything we missed in the late morning session this is where we’ll sort that out.
Hot buttons
Hot buttons and innovations are THE most important thing in making your business truly unique and utterly appealing to your market. What you will learn and do in this session is responsible for millions of dollars in sales world wide. You’re going to dive even deeper into what motivates your customers to take action. And there’s a beautiful twist in this section of the training that is utterly logical but never talked about.
I’ll give you the two questions that enable you to really understand how you can assist prospects to get what they want.
This may well be the most important and powerful marketing training you will ever have because in this session and the next one you are going to innovate your company to lead your industry.
NB: This will not all happen there in the room but you will learn the HOW of doing this. You’re going to transform how you do business and how you think about it.
Day 1- Part 4 Innovations
3:35pm-5pm
Creating innovations for your business.
Innovations are what others call a USP ( Unique selling proposition). The difference is that you are going to create innovations that are tailor made for your best, perfect customers…This means they will have their attention captured and they will connect with your message. Remember CCIIA.
Capture
Connect
Inform
Incentivise
Automate
You are going to learn 14 powerful innovation formulas that will seperate your business from the competition when you execute them. Best part is that they all make you the best choice for your customers.
The majority of business owners get this wrong because of what repeated exposure to advertising media taught you.
It’s not your fault and together we’re going to fix this for you.
Day 2 - Part 1 Powerful headlines that capture attention
8 am – 10 am
This is where we are going to dive in and write powerful headlines that capture the attention of your customers.
This is important because if a prospect doesn’t read your headlines they almost certainly won’t read anything else.
People are overwhelmed with too much information and media. This is how you break through the white noise and get their attention. I’ll teach you 3 methods for doing this along with some twists to make the formulas even more powerful. You’ll discover new ways to understand what motivates your customers.
You are going to get our insider test formula so you’ll know how effective your headlines will be before you ever send them out. And you’ll learn our 7 step process for refining and polishing headlines, too.
This is about getting the deepest possible understanding of how your clients try to solve their problems.
Day 2 - Part 2 Headlines continued
10:15 am – 12:30 pm
Headlines part 2. You are going to write 50 + headlines in less than an hour. You’ll learn how to make them emotionally appealing and how to structure them so your prospective customer walks along the buyers time line towards your door. With their interest in your solutions to their problems aroused.
Why so many? Because the more you write, the better they get and the deeper your understanding of your customers gets..
You are going to train your brain to know what motivates your customers.
Day 2 Part 3 - Creating content that serves your customer's needs
1:30- 3:15 pm
Creating content
In the first sessions of day 2 you learned how to capture the attention of your prospects and customers and how to connect with them, so you can begin making a bond with them. You need to demonstrate you can help them by actually helping them. That’s what this part of the training is about.
You’ll get the system we use to create useful information loaded material that assists your clients and prospects to get closer to their goal. You will step into the role of the trusted advisor and demonstrate your power to help them.
This material will form the core of all of your content for every media format so you can position yourself and your firm as the only obvious choice to do business with.
Day 2 - Part 4 Emails and follow up systems
3:35pm-5pm
Scripting emails and using automated follow up systems.
An auto-responder is a piece of code that is used to send out emails automatically at a prearranged time and in a prearranged sequence. This means you can write a message and follow up with people from trade shows, seminars, meet ups and networking events as well as from web pages, QR codes, text messages and a whole load of other applications. This really is where 95% + of all businesses drop the ball and it’s low hanging fruit waiting to be plucked. 80% of all sales occur after the 6th follow up. Only 3% of all businesses do this. And it’s not just using emails. You should also use the phone, postcards and lots of other methods.
You’ll learn the perspective you must have to overcome looking like a hard selling type of business. Once you get this you are unstoppable. And You’ll never have to “sell” stuff again.
Day 3 - Part 1- Fifteen proven copy angles you can use
8 am – 10 am
Not everything works first time round. Despite having gone through the identification process for your best customers it doesn’t mean that your message is always going to do the trick. Sometimes you have to say the same thing from a different angle.
In this segment you are going to learn 15 angles that professional copy writers use to make sure their content gets read.
This creates flexibility in your approach to communicating with prospects and potentially gives more depth to your personality that they can connect to and bond with.
Day 3 - Part 2 Creating incentives
10:15 am – 12:30 pm
In this session we will create incentives that cause your prospects to be confident that you are the one they should do business with. You’ll learn how to create these incentives in any media format…There is a formula for this and it builds from all of the good work you’ve done already.
You’re going to get 37 examples in full colour and the thinking behind them plus you will learn HOW to think this way.
Most businesses just focus on getting the sale. With your incentive you are working on getting the trust, so you get every sale. Your incentive/s enable you to target all of the buyer’s timeline / educational spectrum.
Day 3 - Part 3 Laying out print materials
1:30 -3:30 pm
Learn the right way to lay out your marketing materials so they are crisp and pleasing to the eye. I’ll share tips and tricks for using when branding your business.
Everyone else starts with branding, which is a bit back to front. Nobody cares who you are or what your logo or brand is until you have first demonstrated how you can help them.
Without the solid foundations that you have built over the last 2 1/2 days it would all topple over. That’s why we spent so much time laying a solid base for you.
This is the instructions we give to our graphics designers.
Day 3 - Part 4 Review of what you've learned and any questions
3:35pm-5pm
We will conclude and sumarise in this section. Use this time to clarify anything you want a deeper understanding of. Please ask questions.
And, remember those tough customer lists you brought along? You’re going to use what you’ve put together to call them and close a sale (results not guaranteed).
I will tell you more about the bonus master class modules we’re going to take you through. We are investing this extra time in you because we want you knowing this stuff and able to apply it effectively.
Surprise Bonuses
As someone who is trained in accelerated learning I know how important it is that you revisit the core concepts after you have gone away and worked on your marketing. Your brain needs to absorb and process what you learned and to form new neural pathways, beliefs and habits.
The purpose of the bonuses is also to make sure you are confident and fully able to apply what you learned at the live event. The masterclasses will be delivered as live interactive online seminars over a 12 week period.
You will be able to interact and ask questions or get any clarifications you may want.
Each Masterclass will last for up to 2 hours. I will email you when the schedule is ready and give you plenty of notice.
Masterclasses will be recorded so you can access them at a time that’s convenient to you.
You can also revisit anything you wish to address, from the live seminar.
BONUS MASTER CLASS 1- Strategy is great but how do I build the tactics I need to make the strategy work?
The 3 day seminar is largely focused on developing your strategic advantages. ie: How you are positioned in your market and how you become the best choice for your customers. This alone puts you at a great advantage over your competition.
But we don’t stop there. We are giving you the 12 week follow up online coaching to enable you to create the tactics you need to execute to bring your dream to fruition.
Just like in the 3 day live training, the methodology is based on advanced learning strategies perfected by trainers who know the best and easiest ways for you to learn. I am one of those trainers and I am the author of the book “Speed Learning Secrets of NLP.”
Most other training is not tailored to the needs or learning styles of those who come to learn, so you can make the progress that you want towards the goals you want.
Over the 12 weeks of this bonus coaching you are going to build your tactical collateral so you can go out there and make the dent in the universe that you want to make, while future proofing your business and your life for you, your family and your teams.
These sessions will be recorded so you can revisit them.
BONUS MASTERCLASS 1 continued - Free form Q and A sessions
When I was at school, I had a teacher who had been a fighter pilot in the Battle of Britain. He flew Hurricanes and Spitfires in dogfights against ME109s. My favourite lessons were the one when he would say. “Ask me any question about anything at all…” I learned so much because it was what I WANTED to know. Not what the school thought I SHOULD know.
Your Q and A sessions will be once a week for 12 weeks to enable you to take the next steps in building your marketing resources and systems. Each Q and A is focused on that week’s learnings from the master class curriculum. These sessions will be recorded so you can revisit them.
In these sessions I want you to ask me questions about anything at all…as long as it’s relevant to growing your business and / or getting what you want from your life and for the lives of those you care about. Whether that’s family, customers, your community or the planet.
It could be about clarifying your strategy or a tactic. A headline or some sales copy. A follow up sequence. Anything at all.
I am not only a marketer. In the past I have worked in many areas of life and I am told I have a lot to offer in terms of perspective.
BONUS MASTERCLASS - 2 - Three Types of marketing you must have
There are 3 different types of marketing you’re going to have to do if you want to be as successful as your imagination wants you to be.
They are:
Strategic
Tactical
Branding
We’re going to cover all of these and recap what you learned in the live seminar. This is about going full out to be the best problem solver for your clients and customers. Most folks don’t get here. They stop long before this point and that’s all to your advantage.
Bonus # 3 Your strategic 5 year planner
Knowing where you want to be in five years gives you an advantage over competitors with shorter time frames. This cutting edge material is what savvy businesses in the USA are using to get the results they want, by focusing on their strengths and not on their weaknesses. It’s kind of like a SWOT analysis on steroids.
Bonus # 4 - Where your next million is coming from
There are 5 aspects to your marketing that move the dials in your business. In this final bonus you will identify which of them you need to focus on to really power up your ability to grow. We will deliver this one to you after the 12 week masterclass as you need to have spent time measuring the results from what you’ve created so you know where the maximum leverage is coming from.
You’re going to need a marketing calendar so you can test campaigns over the year and you get a feel for the best seasons. We’ll give you that too.
We cannot put a value on this as it’s like the difference between mining for diamonds and mining for dirt.
Mystery BONUS :
You will have to wait BUT I guarantee this will delight you because it gives you another enormous advantage over any competitors…
It’s good stuff and includes exotic bucket list items.
About your trainer
The principle trainer, Mike Noone is not only a trained and Certified Power Marketing Consultant, he wrote and published the book “Speed learning secrets of NLP” and is an NLP master practitioner and trainer. He has also written extensively on marketing. Mike has a background in business and in crisis management and has developed and executed advanced marketing strategies since 2002. He says this is where there is the maximum leverage for clients and very few companies actually do it right.
Mike is trained and qualified as a transpersonal counsellor and psychotherapist and in other client focused methods. He is a certified communication skills and conflict resolution trainer and an internationally certified life coach. Mike brings together all of these skills into the training room to deliver the best results possible for you.
Our Venues
We only use high quality venues. They are air conditioned and well ventilated. We use venues that are located close to good transport links that are easy to get to.
You will be provided with all of the learning materials and worksheets you need.
There are two breaks every day for refreshments and lunch is also included.
Transport, airfares, transfers, accommodation, meals and drinks at your hotel are not included.
The Location of your Seminar
The next 3 day seminar will be held in Singapore between May 7th – May 11 2019.
Dates have still to be confirmed. The seminar will begin at 9 am sharp regardless of whether you are in the room or not.
There will be a 15 minute refreshment break at 10:30 am and lunch will be between 12:30 and 1:30pm. There will be a 15 minute refreshment break at 3:00 pm and the training will finish at 5:00pm
Full details will be emailed to you after we have processed your application.
Your Guarantee
While we do what we can to ensure that we work with the best people, we can only guarantee to deliver the best training in the best way possible.
We cannot guarantee the results you will get from the training.
Here’s why…
We do not have a crystal ball. We have no control over the global economy or your local economy. We have no way of knowing about onerous legislation, war or force majure or things beyond our control or yours. We also have no control over your actions or inaction. You can lead a horse to water but you cannot make it drink.
Neither you or I know what the future holds for you. All we can do is provide you with the learning, the tools and the guidance to deploy them most effectively.
We do offer a 100% money back guarantee up until 5pm on day 1 of the live seminar. You can keep everything you have got up until that time. There will be no hard feelings just our good wishes for your future success.
© Copyright Tipping Point Marketing Consultants | Legal Information